Ma. Alegria “Bing” Sibal-Limjoco (PCCI)
Ma. Alegria “Bing” Sibal-Limjoco (PCCI)
Considered as one of the most prominent names in the Philippine franchising sector, Ms. Limjoco is a two-termer President of the Philippine Franchise Association (PFA) and is currently the Vice Chairman of the Association. She once spearheaded the first Philippine hosting, through PFA, of Asia’s biggest franchise event in Asia – “Franchise Asia 2011”, which successfully brought into the country notable names in the international franchising community as well as the world’s top franchise brands, which re-affirmed the country’s position as one among the frontrunners in global franchising.
Over the years, Ms. Limjoco has represented the PFA in various international franchise events including the World Franchise Council and Asia Pacific Franchise Confederation Meetings, as well as various international franchise shows in the US, Europe and Asia. Considered the first ever Filipino and first Asian to earn the Certified Franchise Executive, she took the Mini-MBA on Franchise Management at the University of St. Thomas in Minneapolis, USA, and at the Asian Institute of Management, both accredited by the Institute of Certified Franchise Executives (ICFE) of the US-based International Franchise Association. Acknowledged for her vast contributions in franchising and other businesses, Ms. Limjoco has been conferred with numerous recognitions.
She is the second woman to hold the position of president of the Philippine Chamber of Commerce and Industry (PCCI) having been elected December 2017, after serving in the Board of Directors for many years. During her two-year stint as President, her focus was on MSME development and initiatives to help K-12 students find better internship opportunities with PCCI member-companies. Today, she is the Membership and Special Projects Chairman, and concurrently, in the PCCI Board of Directors.
- 1973 – present: Vice Chairman, Phoenix Group of Companies
- 1972 – present: Corporate Secretary, Phoenix Publishing House Inc.
- 1979 – Present: Director, Global Resources for Assessment Curriculum and Evaluation, Inc. (G.R.A.C.E.)
* Director, Phoenix Publishing House Inc., Phoenix Digital Solutions Corp.,
* PPH Property Management Corp., PPH Digital Media Production Inc., SIBS
* Publishing House Inc., PPH Educational Foundation Inc. - 2021 Chairman of the Board, Phoenix Publishing Group
- 2005 – present: Director, Areys Logistics and Distribution Corp., Areys Development Group, Inc., Areys Global Management Inc.
- 2004 – 2010: Governor, National Book Development Board
- 1996 – 2006: Executive Vice President, International Franchise Corporation (FRANCORP)
- 2006 – 2018: Chief Executive Officer, International Franchise Corporation (FRANCORP)
- 2018 – present: Executive Vice Chairman, International Franchise Corporation (FRANCORP)
- 1998 – 2000: Vice President, Membership, Philippine Chamber of Commerce and Industry (PCCI)
- 2006 – 2008: Vice President, Corporate Social Responsibility, PCCI
- 2018 – 2019: President, PCCI
- 2020 – 2021: Chairperson, PCCI
- 2022 – 2023: Honorary Chair, PCCI
- 2002 – 2004: Director-in-Charge for Corporate Social Responsibility, Philippine Chamber of Commerce and Industry (PCCI)
- 2010 – 2012: Vice Chairman for Continuing Education & Staff Development, Philippine Retailers Association (PRA)
- 2018 – present: President, Asian Institute of Certified Franchise Executives (CFEs) Vice Chairman, Philippine Franchise Association (PFA)
- 2011 – present: Director, Philippine Educational Publishers Association
- 2001 & 2011: Overall Chair, Franchise Asia 2001 and Franchise Asia 2011, PFA
- 2004 – 2008: Chairman, PFA
- 1997 – 2004: President, PFA
- 1999 – 2004: Chairman, PRA
- 1994 – 1998: President, PRA
- 1994 – 1997: Overall Chairperson, Philippine International Franchise Conference & Expo (PIFCE)
- 1993 Vice Chairman, 6th Asian Retailers Convention, Manila
- 1991 – 1992: Chairman, Committee on Trade, Philippine Chamber of Commerce and Industry (PCCI)
- 1990 Philippine Representative, Heads of Delegations Meeting and Bidding for the 6th Asian Retailers Convention in Bangkok
- 1983 Philippine Representative, 1st Asian Retailers Convention, Tokyo
- 1982 – 1983: President, Philippine Chamber of Department Stores & Retailers
- 1979 – 1982: President, Harrison Plaza Tenants Association, Manila
- 2002 Earned “Certified Franchise Executive” Title from University of St. Thomas, Minneapolis, USA, and Asian Institute of Management, after taking Mini-MBA on Franchise Management
- 1994 – 1996: Masters in Business and Economics, University of Asia and the Pacific, Pasig City
- 1983 Retailing Trends, National Retail Merchants Association, New York City, USA
- 1970 – 1971: Certificate of Interior Design, New York School of Interior Design, New York City
- 1969 – 1970: Business Course, Ateneo Bureau of Small Business, Manila
- 1965 – 1969: Liberal Arts – Foreign Studies, St. Theresa’s College, Quezon City
- 2019 Ph.D in Education and Fellow, Academy of Multi Skills, United Kingdom
- 1998 – 1999: Professor, Retail and Franchise Management, De La Salle University Graduate School
- 1998 – 2010: Professor, Retail and Franchise Management, De La Salle University-College of St. Benilde and University of Asia and the Pacific
- 2008 – 2009: Professor, Retail and Franchise Management, Ateneo Business School, Rockwell, Makati City
- 2009 – 2011: Professor, Franchise Management, St. Scholastica’s College, Manila
- Go Negosyo’s “Filipina Starpreneurs” where she was recognized by its founder, Mr. Joey Concepcion III, as someone who has ‘’positive, enterprising mindset, passion, and innovative skills and who is able to gracefully balance life, family, pursuits, and service to community”.
- Womanity Awards by FemaleNetwork.com (under Summit Media, publisher of Entrepreneur Magazine) for the Business Sector.
- Philippine Franchise Association’s “Woman Icon of Franchising” Award which was bequeathed to her September 30, 2015 during the Franchise Excellence Awards Night.
- 2016 ‘Ang Susi’ Award, the acronym for Associations Nurture National Growth through Social Unity and Sustainability Innovations, a symbol of the key contribution of associations and association executives to national sustainable development. In November 2016, she was cited for her achievement in the PRA being in its Board since 1976 and introducing innovations.
- 2017 International Women Entrepreneurial Challenge (IWEC) Award of New York was bestowed on her and other female owners of small and mid-size businesses all over the world who have made their mark in the marketplace and are committed to Corporate Social Responsibility programs in mentoring, board participation, community outreach, and sustainability. She received her award at the 2017 Annual IWEC Conference at the campus headquarters of Microsoft in Redmond, Washington in the United States.
- In January 27, 2018, her alma mater St. Theresa’s College bequeathed the TERESA AWARD to her for prominence and acclaim in her chosen field based on her consistent and comprehensive record of excellence and achievement beyond the norm; persistent effort and courage in the face of adversity; innovative and effective approaches to solve challenging problems; ongoing and positive effect on her field and/or other people; and possession of the Theresian values of Service, Truthfulness, and Competence.
- In March 2018, the Rotary Club of Quezon City bestowed on her the Golden Wheel Award in recognition of her business achievements in Quezon City where her family corporation, the Phoenix Group of Companies, is based.
- Her company, International Franchise Corporation of the Philippines (Francorp), won twice as the International Master Franchise of the Year, Franchise Excellence Awards (FEA), PFA, in 2018 and 2019.
- Her most recent award this August is the 2024 Outstanding Woman Entrepreneur given during the Pinnacle Entrepreneurs Forum in the ASEAN Women Entrepreneurs Network (AWEN) in Cambodia.
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